New Leadership Website and Leadership Book

Keys To Becoming A Great Leader

I have longed believed that anyone, at any level of any organization, can become a great leader.

For I believe that great leadership is an art.

It is the art of achieving progress through the involvement and actions of others. This is why great leaders are strong in both leading people and leading for results, while good leaders typically good at leading only one or the other.

As such, I have started turning my focus away from branding and marketing to leadership development. Marketing and branding will always be in my veins. There is no doubt about that. But my focus — particularly my new writing focus — will now be concentrated in the realm of leadership.

As such, I am pleased to share with you my three latest ventures:

Caliente Leadershipa leadership training and development company where our focus is on turning good managers and leaders into truly great leaders, at all levels of an organization. We do this by helping leaders create the right mindset, personal leadership philosophy and the use of the right tools, techniques and leadership behaviors.

All leadership training and development programs from Caliente Leadership ( are designed and tailored for the specific needs of its global clientele. There are no off-the-shelf, one-size-fits-all programs. We also provided train-the-trainer programs incorporating best-practice facilitation techniques and detailed course teaching notes.

New Leadership Bookin my latest book, 8 Keys To Becoming A Great Leader (With Leadership Lessons and Tips From Gibbs, Yoda and Capt’n Jack Sparrow), I use three popular fictional icons from pop culture — Special Agent Leroy Jethro Gibbs from the hit television series NCIS, Jedi Master Yoda from the epic Star Wars film series, and swashbuckling pirate Captain Jack Sparrow from Disney’s Pirates of the Caribbean movies — to demonstrate my 8 Keys to Great Leadership model:

  • Personal Leadership Philosophy
  • Leadership Mindset
  • Core Set of Leadership Behaviors Aligned With Organization’s Culture
  • Leading Teams and People
  • Leading People Development
  • Leading For Results
  • Ensuring Accountability
  • Communicating as a Leader

My purpose in this book is not to suggest that any or all of these three fictional characters make ideal leaders, but rather to use their behaviors and individual leadership platforms as a launching pad for readers to look into and develop their own leadership beliefs, skills and behaviors.

The book is now available on Amazon in both Kindle ($3.98) and paperback ($6.38) formats.

The Art of Great Leadership Blog — I have also started a blog where I will share articles, videos, books, resources, and my own thoughts on leadership. If the topic of leadership interests you, please click this link to subscribe to The Art of Great Leadership Blog.

I will continue to use the Monday Morning Marketing Memo to share my thoughts and resources on marketing, branding and the corporate image. Thank you for continuing to be a reader.