The Best of the Monday Morning Marketing Memo

10th Ranked Marketing Book in Amazon Kindle Store.

Our book The Best of the Monday Morning Marketing Memo was ranked as high as #4 marketing book in the Amazon Kindle Store over the weekend. This morning it is #10.

To celebrate this achievement, along with a personal milestone birthday, we are giving away free Kindle versions of The Best of the Monday Marketing Memo today.

For many years, the Monday Morning Marketing Memo was one of the most popular marketing e-newsletters around the world. It was read by business owners, entrepreneurs, senior executives, and marketing practitioners in organizations big and small.

Slightly edited, revised, and updated as needed, the 42 Monday Morning Marketing Memo issues reprinted in this book are the ones that generated the most commentary, queries, discussions, and feedback from readers around the world.

These 42 issues discuss a wide range of diverse topics, including corporate branding, customer retention, marketing strategies, and sales management skills.

The Best of the Monday Morning Marketing Memo will help business executives, entrepreneurs and marketers focus on the key marketing topics that will help you grow your businesses, retain customers, and leverage your corporate brands.

Click on any of the book title links above to be taken directly to the Amazon Kindle store to download your free copy of The Best of the Monday Morning Marketing Memo. Hurry though as these free copies are only available until this evening (Oct 17, 2016). Tomorrow the regular price of $3.88 returns.

In celebration of my birthday weekend we are also giving away three other free Kindle books today, including two more of my most popular marketing books and the #1 leadership book in the Amazon Kindle store:  8 Keys To Becoming A Great Leader (With Leadership Lessons from Gibbs, Yoda and Capt’n Jack Sparrow). Details of these books are in this Keeping Good Customers Blog post. Again this is the last day these books will be free in the Kindle store.

New Leadership Website and Leadership Book

Keys To Becoming A Great Leader

I have longed believed that anyone, at any level of any organization, can become a great leader.

For I believe that great leadership is an art.

It is the art of achieving progress through the involvement and actions of others. This is why great leaders are strong in both leading people and leading for results, while good leaders typically good at leading only one or the other.

As such, I have started turning my focus away from branding and marketing to leadership development. Marketing and branding will always be in my veins. There is no doubt about that. But my focus — particularly my new writing focus — will now be concentrated in the realm of leadership.

As such, I am pleased to share with you my three latest ventures:

Caliente Leadershipa leadership training and development company where our focus is on turning good managers and leaders into truly great leaders, at all levels of an organization. We do this by helping leaders create the right mindset, personal leadership philosophy and the use of the right tools, techniques and leadership behaviors.

All leadership training and development programs from Caliente Leadership (www.CalienteLeadership.com) are designed and tailored for the specific needs of its global clientele. There are no off-the-shelf, one-size-fits-all programs. We also provided train-the-trainer programs incorporating best-practice facilitation techniques and detailed course teaching notes.

New Leadership Bookin my latest book, 8 Keys To Becoming A Great Leader (With Leadership Lessons and Tips From Gibbs, Yoda and Capt’n Jack Sparrow), I use three popular fictional icons from pop culture — Special Agent Leroy Jethro Gibbs from the hit television series NCIS, Jedi Master Yoda from the epic Star Wars film series, and swashbuckling pirate Captain Jack Sparrow from Disney’s Pirates of the Caribbean movies — to demonstrate my 8 Keys to Great Leadership model:

  • Personal Leadership Philosophy
  • Leadership Mindset
  • Core Set of Leadership Behaviors Aligned With Organization’s Culture
  • Leading Teams and People
  • Leading People Development
  • Leading For Results
  • Ensuring Accountability
  • Communicating as a Leader

My purpose in this book is not to suggest that any or all of these three fictional characters make ideal leaders, but rather to use their behaviors and individual leadership platforms as a launching pad for readers to look into and develop their own leadership beliefs, skills and behaviors.

The book is now available on Amazon in both Kindle ($3.98) and paperback ($6.38) formats.

The Art of Great Leadership Blog — I have also started a blog where I will share articles, videos, books, resources, and my own thoughts on leadership. If the topic of leadership interests you, please click this link to subscribe to The Art of Great Leadership Blog.

I will continue to use the Monday Morning Marketing Memo to share my thoughts and resources on marketing, branding and the corporate image. Thank you for continuing to be a reader.